I kind of hate when music becomes a marketing tool for a bunch of "licensed" items that no one wants or needs. I'm not saying I'm immune to good marketing (I have A LOT of Hannah Montana stuff to prove that I'm just as suseptable as the next person), I'm just saying it annoys me. I like when music is about music and musicians make music and perform because they love it, not just to get a pay check.
With that being said I will say that these watches are CUTE!
Check out the Jonas Brothers' new watch line here: http://www.jonasbrotherswatches.com/index.php.